WHERE DOES The best and finest cotton in the World COME FROM ?
It doesn’t matter if a cotton comes from Egypt, Arizona or Burkina Faso.
As long as it is vertical cotton, it has the best possible quality.
The quality of the vertical cotton is a whole.
As for a Chef’s dish, the quality of the crop is as important as the passion, love and dedication of the people growing it.
The talent of the farmers, weavers and designers make vertical cotton the most refined, luxurious, and incredible cotton.
Vertical cotton is an organic cotton made from a combination of the best cotton plant seeds in the world. Combined with an exceptional growing environment.
EXTRA LONG FIBER
An extra long fibre. A length that exceeds 36 mm, a uniformity of around 89%, a natural shine and an incredible rigidity thanks to the fiber fineness of 2.95 microns, more resistant thanks to the numerous connections between its fibres.
50 % CULTURE, 50 % NATURE
PROTECTS AGAINST DUST STORM
BILLIONS OF LITERS OF WATER SAVED EACH DAY
Extremely low water consumption.
A commitment to create 1㎡ of wilderness for 1㎡ of cultivated cotton field.
More nature against dust storms.
Dust storms appear in areas where to soil is dry and lifeless. By letting nature grow freely among our cotton fields along with food crops, we will maintain a rich soil. Dust storms are also known to increase the spread of diseases across the globe. Virus spores in the ground are blown into the atmosphere by the storms and interact with air pollution.
Dust storms cause soil loss from the dry lands, and worse, they preferentially remove organic matter and the nutrient-rich lightest particles, thereby reducing agricultural productivity. Also, the abrasive effect of the storm damages young crop plants. Dust storms also reduced visibility and create breathing conditions.
LOCAL TREES = BIODIVERSITY
Vertical Cotton develops forests and jungles to restore the biodiversity found in the local wildernesses.
Soil carbon is associated with the amount of nutrients that a soil sample can hold. When areas undergo deforestation a lot of the soil organic carbon is exposed and vulnerable to degradation.
QUALITY MEANS TRACABILITY
An end to end product traceability : from the area it grew in, year of production, farmer, water consumption, transaction price. All the possible informations are visible on the Vertical Cotton blockchain.
Even the natural pesticides used : botanical mixtures, sweet potato leaves, tomato leaves, ginger, chilly etc.