Customers naturally choose the best product they can afford and will prefer organic if they are given the choice and the information.
Before Vertical Cotton, organic cotton was a very rare and expensive option for the final customer.
Organic cotton is cotton which is produced according to the internationally recognized organic farming standards of the EU regulation 834/2007, of the USA National Organic Program (NOP), the Indian National Program for Organic Production (NPOP) or the Japanese Agricultural Standard (JAS).
VERTICAL COTTON MEANS full traceability
The vertical cotton blockchain contains all the possible information and is today the most secure solution for ethical and fair trade organic cotton.
The data includes the identity of the cotton producer, the buyers, the partners and the amounts paid.