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OUR WORK
Cotton crops take up about 2.5% of all arable land on Earth. What’s more, cotton represents the main source of income for up to 1 billion people, of which 100 million are farmers. With this in mind, we know that cotton is at the core of fashion’s social and environmental footprint.
We’re on a mission to change that.
We believe that sustainable work is locally-led. In addition to implementing community-owned cotton growing projects, our local partners help facilitate comprehensive nature and water conservation, recycling, and sanitation programs to protect the long-term health of all.
Why is it called Vertical Cotton® ?
The production chain is vertical to ensure the kindest and most caring form of trade that ever has been.
The cotton crops grow one on top of the other.
Regenerating desert spaces into oasis by reinterpreting waste.
Vertical Cotton’s reason to be
Save to 90% of water
Cotton traceability
Fair and ethical for all
Prosperity for cotton farmers
100% of natural cotton on Earth
A free solution for independent farmers
For People and the Planet
See how our local partners are setting new standards for sustainability.
What Brian Taught Us
Meet Brian, who talked about clean water in a way we’d never heard before.
VERTICAL COTTON®
$ for customer * 1
Nature regeneration
Long fiber, long life
Creates Prosperity.
uses 1/10 of water
exploites 35% of the area for cotton
15% for food crops
50% for nature
January 2022 : Launch in Guîtres FR 🇫🇷
2nd phase : Punjarat IN + Chihuahua MX 🇲🇽
99% of Vertical Cotton in 2027
STANDARD COTTON
$ for customer * 1
Destroys nature
Short fiber, short life
Keeps people poor
Overuse of water
exploites 100% of the area for cotton
July 2020 : approx. 295 000 km² = 2,5% planet
No more OGM cotton in 2027
ORGANIC COTTON
$ for customer * 3
Preserves nature
Long fiber, long life
Reduces poverty
uses 1/3 of water
exploites 100% of the area for cotton
July 2020 : 4730 km²
1% of Organic cotton in 2027
Ecological footprint and water analysis of cotton, hemp and polyester, Stockholm Environment Institue, 2005
Organic Cotton Project Guide, Frank Eyhorn, Research Institute of Organic Agriculture
Material Snapshot, Organic cotton, Textile Exchange, 2016
Crop rotation, Physiology today, Kater Hake, Don Blasingame, Charles Burmester, Peter B. Goodell and Charles Stichler, 1991
Premierevision.com
Mexico Cotton : Harvest begins, Estimated Production Increases from Last Year, United States Department of Agriculture, Oct 2017
Failed promises the rise and fall of GM cotton in India, Soil Organization, October 2017
Cotton and climate change impacts and options to mitigate and adapt, International trade centre
Measuring sustainability in cotton farming systems – ICAC/SEEP Report, 2015
Life Cycle Assessment of Organic Cotton Fiber, Textile Exchange, 2014
The Influence of Forest Management on Landscape Structure in the Cool-Temperate Forest Region of Central Japan. Miyamoto, Asako, and Makoto Sano, Landscape and Urban Planning 86 (2008): 248,248-256.
Tree Regeneration in Partially Cut Conifer-Hardwood Mixed Forests in Northern Japan : Roles of Establishment Substrate and Dwarf Bamboo. Noguchi, Mahoko, and Toshiya Yoshida, Forest Ecology and Management 190 (2004): 335,335-344.
Documents of the Dust Bowl, R. Douglas Hurt
Sandstrom, T; Forsberg, B (2008). “Desert dust : An unrecognized source of dangerous air pollution?”. Epidemiology. 19 (6): 808–9.
Electric Sand Findings, University of Michigan Jan. 6, 2008. Eurekalert.org. 2008-01-07. Archived from the original on 2016-05-20.