OUR WORK

Cotton crops take up about 2.5% of all arable land on Earth. What’s more, cotton represents the main source of income for up to 1 billion people, of which 100 million are farmers. With this in mind, we know that cotton is at the core of fashion’s social and environmental footprint.

We’re on a mission to change that.

We believe that sustainable work is locally-led. In addition to implementing community-owned cotton growing projects, our local partners help facilitate comprehensive nature and water conservation, recycling, and sanitation programs to protect the long-term health of all.

Why is it called Vertical Cotton® ?

The production chain is vertical to ensure the kindest and most caring form of trade that ever has been.

The cotton crops grow one on top of the other. 

Regenerating desert spaces into oasis by reinterpreting waste.

Vertical Cotton’s reason to be

Cotton traceability

With the cotton blockchain >

Fair and ethical for all

Is it not already ? >

Prosperity for cotton farmers

How ? >

100% of natural cotton on Earth

Today it’s only 5% >

A free solution for independent farmers

Who is paying ? >

When We Are Well

Learn about the burden of cotton on mental health.

For People and the Planet

See how our local partners are setting new standards for sustainability.

What Brian Taught Us

Meet Brian, who talked about clean water in a way we’d never heard before.

VERTICAL COTTON®

$ for customer * 1

Nature regeneration

Long fiber, long life

Creates Prosperity.

uses 1/10 of water

exploites 35% of the area for cotton 

15% for food crops

50% for nature

Our solution >

January 2022 : Launch in Guîtres FR 🇫🇷

2nd phase : Punjarat IN + Chihuahua MX 🇲🇽

99% of Vertical Cotton in 2027

STANDARD COTTON

$ for customer * 1

Destroys nature

Short fiber, short life

Keeps people poor 

Overuse of water

exploites 100% of the area for cotton

July 2020 : approx. 295 000 km² = 2,5% planet

No more OGM cotton in 2027

ORGANIC COTTON

$ for customer * 3

Preserves nature

Long fiber, long life

Reduces poverty

uses 1/3 of water

exploites 100% of the area for cotton

July 2020 : 4730 km²

1% of Organic cotton in 2027

STANDARD COTTON

$ for customer * 1

Destroys nature

Keeps people poor 

Overuse of water

exploites 100% of the area for cotton

 

 

 

* July 2020 : approx. 295 000 km² = 2,5% of the planet

VERTICAL COTTON®

$ for customer * 1

Nature regeneration

Creates Prosperity.

uses 1/10 of water

exploites 35% of the area for cotton 

15% for food crops

50% for nature

Our solution >

Launch in Guîtres FR 🇫🇷 in 2023

2nd phase : Punjarat IN 🇮🇳 & Chihuahua MX 🇲🇽

ORGANIC COTTON

$ for customer * 3

Preserves nature

Reduces poverty

uses 1/3 of water

exploites 100% of the area for cotton

 

 

 

July 2020 : 4730 km²

Let's make the world a better place !
  • Ecological footprint and water analysis of cotton, hemp and polyester, Stockholm Environment Institue, 2005

  • Organic Cotton Project Guide, Frank Eyhorn, Research Institute of Organic Agriculture

  • Material Snapshot, Organic cotton, Textile Exchange, 2016

  • Crop rotation, Physiology today, Kater Hake, Don Blasingame, Charles Burmester, Peter B. Goodell and Charles Stichler, 1991

  • Premierevision.com

  • Mexico Cotton : Harvest begins, Estimated Production Increases from Last Year, United States Department of Agriculture, Oct 2017

  • Failed promises the rise and fall of GM cotton in India, Soil Organization, October 2017

  • Cotton and climate change impacts and options to mitigate and adapt, International trade centre

  • Measuring sustainability in cotton farming systems – ICAC/SEEP Report, 2015

  • Life Cycle Assessment of Organic Cotton Fiber, Textile Exchange, 2014

  • The Influence of Forest Management on Landscape Structure in the Cool-Temperate Forest Region of Central Japan. Miyamoto, Asako, and Makoto Sano, Landscape and Urban Planning 86 (2008): 248,248-256.

  • Tree Regeneration in Partially Cut Conifer-Hardwood Mixed Forests in Northern Japan : Roles of Establishment Substrate and Dwarf Bamboo. Noguchi, Mahoko, and Toshiya Yoshida, Forest Ecology and Management 190 (2004): 335,335-344.

  • Documents of the Dust Bowl, R. Douglas Hurt

  • Sandstrom, T; Forsberg, B (2008). “Desert dust : An unrecognized source of dangerous air pollution?”. Epidemiology. 19 (6): 808–9. 

  • Electric Sand Findings, University of Michigan Jan. 6, 2008. Eurekalert.org. 2008-01-07. Archived from the original on 2016-05-20.